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Writing on pricing and packaging for B2B software companies, and on keeping software and cloud spend under control.

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Cover image for Companies Create More Value Than Ever but Capture Less of It

Pricing and Monetization

Companies Create More Value Than Ever but Capture Less of It

AI has made it faster to build and ship than to decide what any of it is worth. Software is shifting from selling access to selling work, and pricing has not kept pace.

September 29, 2026 · 6 min read

Cover image for Revenue and Margin Are the Same Problem

Margin and Software Spend

Revenue and Margin Are the Same Problem

Pricing decisions and software spend decisions both land on gross margin, and both need the same connected view of billing, usage, contract and cost data.

September 15, 2026 · 5 min read

Cover image for Setting Renewal Price Increases Based on Actual Usage

Pricing and Monetization

Setting Renewal Price Increases Based on Actual Usage

A uniform renewal increase overcharges light users and undercharges heavy ones. Usage data lets you decide which accounts can absorb an increase and how much.

September 1, 2026 · 4 min read

Cover image for How to Set AI Credit Rates and Allowances Customers Can Predict

Pricing and Monetization

How to Set AI Credit Rates and Allowances Customers Can Predict

Credits are the most common way software companies are now charging for AI. The launches that went badly share one trait: customers could not predict what they would spend.

August 18, 2026 · 5 min read

Cover image for Forecasting Revenue After Moving Part of Pricing to Usage or Credits

Pricing and Monetization

Forecasting Revenue After Moving Part of Pricing to Usage or Credits

Usage pricing turns a contracted number into an estimate. Finance teams name the forecast as the hardest part of the shift, and the fix is mostly a data problem.

July 28, 2026 · 5 min read

Cover image for Why AI Gross Margins Sit Near 50%, and How Pricing and Spend Each Move the Number

Pricing and Monetization

Why AI Gross Margins Sit Near 50%, and How Pricing and Spend Each Move the Number

Software companies used to expect gross margins well above 80%. AI products are landing near half that, and both pricing and spend decisions move the result.

July 14, 2026 · 5 min read

Cover image for How to Price AI Features Without Pulling Customers Down From Your Higher Tiers

Pricing and Monetization

How to Price AI Features Without Pulling Customers Down From Your Higher Tiers

An AI feature placed in the wrong tier gives higher-paying customers a reason to downgrade. Cost to serve and customer value together decide where it belongs.

June 9, 2026 · 4 min read

Cover image for Define the Outcome Before You Price on Outcomes

Pricing and Monetization

Define the Outcome Before You Price on Outcomes

Outcome pricing only works when both sides agree on what counts as an outcome and who decides. Without that definition the contract is an argument waiting to happen.

May 26, 2026 · 4 min read

Cover image for Using the Product Roadmap to Decide What Creates Value and How to Charge for It

Pricing and Monetization

Using the Product Roadmap to Decide What Creates Value and How to Charge for It

Roadmap decisions are monetization decisions. Scoring planned work by willingness to pay tells you what belongs in the core plan, an add-on or a premium tier.

April 14, 2026 · 4 min read

Cover image for Seat Pricing When AI Means Customers Need Fewer Seats

Pricing and Monetization

Seat Pricing When AI Means Customers Need Fewer Seats

When your product makes each user more efficient, seat pricing turns your best work into a smaller invoice. The alternative is to charge for the work the product does.

March 17, 2026 · 4 min read

Cover image for Expansion Revenue Under Seat Pricing: Where It Stalls and How Packaging Fixes It

Pricing and Monetization

Expansion Revenue Under Seat Pricing: Where It Stalls and How Packaging Fixes It

Seat pricing ties growth to headcount, so expansion stops when headcount does. Entry plans, incremental feature purchase and premium tiers give accounts somewhere to grow.

February 10, 2026 · 4 min read

Cover image for Moving Existing Customers to New Pricing Without Losing Them

Pricing and Monetization

Moving Existing Customers to New Pricing Without Losing Them

A price change lands differently on each segment of your base. Modelling who pays more and who pays less before launch is what protects revenue and retention.

January 13, 2026 · 4 min read

Cover image for Where Discounting Quietly Leaks Revenue in Sales-Led Deals

Pricing and Monetization

Where Discounting Quietly Leaks Revenue in Sales-Led Deals

In sales-led businesses the discount a customer receives often depends on who sold the deal rather than what the deal is worth. Give-to-get rules and a deal desk close that gap.

December 9, 2025 · 4 min read

Cover image for The Four Data Sources Every Pricing Decision Needs

Pricing and Monetization

The Four Data Sources Every Pricing Decision Needs

Billing, CRM, product usage and cost data each answer a different pricing question. Missing one of them produces a specific, predictable blind spot.

November 11, 2025 · 4 min read

Cover image for Why an Annual Pricing Review Is Too Slow When You Ship Every Month

Pricing and Monetization

Why an Annual Pricing Review Is Too Slow When You Ship Every Month

Product teams ship continuously while pricing is reviewed once a year. A lighter, more frequent review closes the gap without turning pricing into a standing project.

October 14, 2025 · 4 min read

Cover image for How Much Is Your Tech Stack Costing You? Discover 40+ Industry Benchmarks in Our New 2025 Report

Margin and Software Spend

How Much Is Your Tech Stack Costing You? Discover 40+ Industry Benchmarks in Our New 2025 Report

"In an era where digital transformation is essential for survival, every business runs on software. But here's the uncomfortable truth:

April 28, 2025 · 3 min read

Cover image for Tariffs Are Back—And So Is the Pressure to Cut Costs Smarter

Margin and Software Spend

Tariffs Are Back—And So Is the Pressure to Cut Costs Smarter

"Trump reignited the conversation on tariffs, floating proposals that could impose sweeping new duties on imported goods—from autos to electronics to industrial components. For businesses, that means one thing: rising costs are back on the table, and margins are once again in the crosshairs.

April 10, 2025 · 3 min read

Cover image for Cut the Cloud Fat: How We Are Slashing Cloud Waste

Margin and Software Spend

Cut the Cloud Fat: How We Are Slashing Cloud Waste

Cloud infrastructure has become one of the largest—and fastest growing—cost centers in business today. And yet, many companies are still flying blind when it comes to managing it.

March 27, 2025 · 4 min read

Cover image for Overhiring and Overinvesting—The Twin Problems

Margin and Software Spend

Overhiring and Overinvesting—The Twin Problems

In the pursuit of growth, many companies make the mistake of overhiring and overinvesting in technology without properly assessing how these resources will be utilized. These two problems—overhiring and underutilizing resources—are often hidden causes of inefficiencies that can drain profitability

March 25, 2025 · 4 min read

Cover image for Solutioneers: DOGE for Your Business - Slashing Waste in Corporate Tech

Margin and Software Spend

Solutioneers: DOGE for Your Business - Slashing Waste in Corporate Tech

In today’s world, inefficiency is a silent budget killer. Governments hemorrhage millions on bloated programs and redundant systems—just look at the U.S. federal government, where agencies have been caught with thousands of unused software licenses piling up like forgotten relics. Businesses aren’t immune to this either. At Solutioneers, we’re helping companies save millions by tackling the same kind of waste: bloated tech stacks stuffed with licenses and tools they don’t even use.

March 6, 2025 · 3 min read

Cover image for Rocket Money for Business: Uncovering Hidden Costs in Your Tech Stack

Margin and Software Spend

Rocket Money for Business: Uncovering Hidden Costs in Your Tech Stack

Everyone’s seen one of their commercials… In Rocket Money’s ads, Dave, a self-proclaimed money hater, grumbles about its perks—canceling subscriptions, negotiating bills, budgeting—while secretly loving them, claiming they’re for money lovers, not him. They’re not memorable commercials, but they definitely make you think about the problem.

February 23, 2025 · 4 min read

Cover image for This Isn’t Monopoly Money—Stop Throwing Away Millions

Margin and Software Spend

This Isn’t Monopoly Money—Stop Throwing Away Millions

We see you. You’ve scanned our QR codes, visited our website, and maybe even run your numbers through our StackIQ Savings Calculator. You’re intrigued—because deep down, you know your company is bleeding money on tech waste. Yet, you still haven’t reached out to actually do something about it.

February 17, 2025 · 2 min read

Cover image for Wake Up! Stop Cutting Headcount and Start Cutting the Real Waste: Your Bloated Tech Budget

Margin and Software Spend

Wake Up! Stop Cutting Headcount and Start Cutting the Real Waste: Your Bloated Tech Budget

Too many executives are clueless about their own company’s tech spend. They obsess over headcount and rush to layoffs as a quick fix for budget concerns, all while millions of dollars are bleeding out of their organizations due to an overgrown, inefficient tech stack. If you’re making financial decisions without fully understanding your software and IT budget, you’re failing at your job. Period.

February 11, 2025 · 2 min read

Cover image for Why You Shouldn’t Waste Time on an In-House Tech Stack Analysis

Margin and Software Spend

Why You Shouldn’t Waste Time on an In-House Tech Stack Analysis

Businesses today are bleeding millions due to bloated, inefficient tech stacks. When faced with these rising costs, many companies assume they can handle a tech stack analysis in-house—after all, they have IT and operations teams, right?

February 3, 2025 · 2 min read

Cover image for Uncover Hidden Savings with Our Tech Stack Savings Calculator

Margin and Software Spend

Uncover Hidden Savings with Our Tech Stack Savings Calculator

"In today’s fast-paced business world, companies are increasingly dependent on technology to drive operations, efficiency, and growth. But as tech stacks grow, so do inefficiencies. Businesses often waste thousands—or even millions—on unused tools, overlapping software, and misaligned systems. The question is: How much are you wasting, and how can you optimize your investments?

January 21, 2025 · 3 min read

Cover image for Unlock Savings with StackIQ by Solutioneers: The Smarter Way to Optimize Your Tech Stack

Margin and Software Spend

Unlock Savings with StackIQ by Solutioneers: The Smarter Way to Optimize Your Tech Stack

In today’s business landscape, inefficiencies in tech stacks are costing companies millions. Overlapping tools, underutilized systems, and redundant licenses silently drain budgets and limit growth potential. At Solutioneers, we’ve developed StackIQ—our proprietary software designed to uncover these inefficiencies and turn them into opportunities for savings and scalability.

January 9, 2025 · 2 min read

Cover image for The Hidden Cost of Inefficiency in Venture-Backed Companies

Margin and Software Spend

The Hidden Cost of Inefficiency in Venture-Backed Companies

Venture-backed companies are designed to grow fast, scale big, and disrupt industries. Yet, for many, operational inefficiencies silently erode profitability, limit growth, and shorten runway.

January 7, 2025 · 2 min read

Cover image for Cutting the Fat: What Personal Subscriptions Teach Us About Corporate Tech Waste

Margin and Software Spend

Cutting the Fat: What Personal Subscriptions Teach Us About Corporate Tech Waste

Think about your personal subscriptions. You sign up for Apple TV, Prime Video, Disney+, YouTube TV, and before you know it, you’re paying for overlapping services you barely use. It’s frustrating, right? Now, magnify that frustration to the corporate level.

January 2, 2025 · 2 min read

Cover image for The Modern Business Model is Broken: Why It’s Time for Change

Margin and Software Spend

The Modern Business Model is Broken: Why It’s Time for Change

The modern business model is increasingly becoming a relic of a bygone era. Corporate structures today are often characterized by inefficiencies that stifle growth, lower employee morale, and ultimately undermine a company’s potential. At the heart of this issue is the cycle of over-hiring during prosperous times, followed by downsizing when challenges arise. These cycles create instability, waste valuable resources, and leave businesses vulnerable in times of uncertainty.

December 18, 2024 · 2 min read

29 of 29 posts, including the featured posts above.

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